NEW YORK, April 13, 2010 - Emissary Capital Group has issued a report on TechMedia Advertising, Inc. (OTC Bulletin Board: TECM), a fast growing India-based new media technology solutions provider.

 

With demand for new and creative advertising avenues outstripping that of traditional forms, we believe prospects remain high for Chennai, India-based TechMedia Advertising, a company that went public onto the bulletin board via a reverse merger in August 2009.  Through its soon to be completed joint venture with Peacock Media Ltd. India - one of India's fastest growers in the Out-Of-Home (OOH) media segment and leader in fixed-print advertisements (www.peacockmedia.in) - the company holds a first mover advantage offering scalable digital out-of-home (DOOH) media content to India's growing consumer class.  DOOH is currently the world's fastest growing advertising medium, combining the sound and movement of audio-visual communication with highly visible outdoor electronic display advertisements regularly mounted in elevators, stores, malls, airports and transit shelters.  In India, DOOH is well in its infancy, valued at less than $20 million or a mere fraction of the OOH space.  The company's digital content network management system is the only such system in India to combine software and hardware capable of delivering content – commercials, news, sports, movies, etc. - to LCD, LED and plasma screens in fixed locations through both wired network and wireless networks.

 

The initial roll out is taking hold on trans-provincial long-distance buses in Tamil Nadu's capital city of Chennai, India's fourth most populous metropolitan region and the second largest exporter of software, IT and IT-enabled services.  The southern state of Tamil Nadu is the fifth largest contributor to India's GDP and the most urbanized state in the country with the highest number of business enterprises.